Greywolf Electric
Project: Greywolf Electric - Brand Revitalization and Branding Overhaul
Challenge: Greywolf Electric, a top electrical services provider in Austin, Texas, needed a complete brand refresh to better reflect their expertise in cutting-edge, eco-friendly electrical solutions. The old logo didn’t convey the strength and modernity of the company’s services, such as solar energy systems, smart appliances, and EV charging stations.
Solution: We executed a comprehensive branding overhaul, creating a new, bold visual identity for Greywolf Electric. This included designing a striking new logo featuring a stylized wolf, which symbolizes strength, expertise, and reliability—qualities at the core of Greywolf Electric’s mission. The new branding also focused on ensuring consistency across all platforms, from business cards to physical branding materials, showcasing their commitment to innovation and sustainable practices.
The new visual identity now better aligns with Greywolf Electric's expanding range of services, presenting the company as a leader in both residential and commercial electrical solutions.
Bold and Electrifying
To make Greywolf Electric stand out from the typical electric company logos, we designed a distinctive logo that blends creativity with meaning. The hidden bolt in the negative space of the wolf icon symbolizes energy and power, while the bold font conveys stability and trust. This unique combination of elements ensures that the Greywolf Electric brand is memorable, innovative, and representative of their expertise and reliability. By focusing on strong visuals and a modern aesthetic, the new logo distinguishes Greywolf Electric as more than just another electric company—it positions them as a leader in the industry.
