
Rivera’s Construction
Project: Dr. Jason Black - Brand Revitalization and Website Redesign
Challenge: Dr. Jason Black's online presence was hindered by an outdated website with muted colors, cumbersome navigation, and a logo that failed to capture his brand's essence.
Solution: We executed a comprehensive branding overhaul, transforming the website into a vibrant, contemporary, and user-friendly experience. The new logo, carefully crafted to be both distinctive and welcoming, now truly represents Dr. Black's professional identity. The refreshed design not only enhances visual appeal but also ensures intuitive navigation, creating an inviting digital space for Dr. Black's clientele.
Putting a smile on!
At Cromatica, we crafted Dr. Jason Black's brand identity around the concept of "putting a smile on," capturing his mission to bring joy and confidence through exceptional dental care.
The new branding features a vibrant color palette—deep navy blue for trust, bright orange for warmth, and calming neutrals for tranquility. A smile integrated into the logo embodies the practice's welcoming approach.
This fresh identity is seamlessly applied across all platforms, ensuring a consistent, professional, yet approachable presence that reflects Dr. Black's dedication to positive patient experiences.